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Shift Up with Bike Shop Girl


Welcome to the Shift Up podcast with Bike Shop Girl. A bicycle industry podcast focused on building a better bike industry and getting more people on bikes. Join us as we learn about brand stories, innovations, and the latest trends that are growing the bicycle industry.

Jul 4, 2018

How do you build a bike shop without going in debt while testing and building for your community’s needs? This is exactly what Four Star Family Cyclery is doing and we talk with Elsbeth Cool about how difficult it has been to break out of the "debt framework" that the bike industry demands.