Jan 30, 2018
Arleigh Greenwald talks with Melissa Balmer, the Founder of
Pedal Love - storytelling and thought leadership tools for growing
mindful mobility. We discuss flipping the script of the bike
industry by focusing on casual biking and general bicycling. We are
kicking off this conversation and want you to add your voice to the
conversation at #betterbikeindustry.
The upcoming book Melissa mentions, "The Surprising Promise of
Bicycling in America” book with Jay Walljasper coming spring 2018.
Find more about Pedal Love and the crowdfunding for the book