Welcome to the Shift Up podcast with Bike Shop Girl. A bicycle industry podcast focused on building a better bike industry and getting more people on bikes. Join us as we learn about brand stories, innovations, and the latest trends that are growing the bicycle industry.
How will Yamaha position themselves as they enter the United
States market with their power assist electric bikes? That is
exactly the question we are exploring in today’s episode of the
Shift Up Bike Industry Podcast.